Jan 15, 2004

Cost of Neutrality

I was looking over some stats for the previous 3 presidential elections.

2000 (too close to list these as percentages)
------------------------
Gore 50,996,582
Bush 50,456,062 (540,520 less!)
Nader 2,858,843

1996
------------------------
Clinton 50%
Dole 42%
Perot 8%

1992
------------------------
Clinton 43%
Bush 37.7%
Perot 19%

From these figures alone you might argue that the independent
candidate in the last 3 elections probably affected the outcome.
Some might also argue that in all three elections the
independent candidate got votes that are likely to have been
cast for the loser among the two non-independent candidates.

But, take a look at these statistics. These are the numbers of
eligible votes who actually voted in each of those past elections:

Participation
-------------------------------
2000 (51.3% of eligible voters)
1996 (48.8% of eligible voters)
1992 (55.2% of eligible voters)

Clearly, if these voters showed up each race could have
been entirely different. Since many feel that we are
now in a time of crisis I leave this message to the
folks that didn't make it to the polls last time:

"The hottest place in hell is reserved for those who,
in times of great moral crisis, remain neutral."

-Dante

Jan 11, 2004

Neuromarketing

A study done by a high school student (and his father) while
working in his father's MRI imaging lab amounts to a high
tech version of Pepsi challenge.

When subjects were given Coke or Pepsi (without knowing
which) the MRI scanner showed that Pepsi drinkers had
activity in areas of the brain associated with reward more
often than among those drinking Coke (i.e., Pepsi tastes
better).

However, when subjects knew what they were drinking the
Coke drinkers showed activity in the areas associated with
reward as well as the areas associated with motivation and
sense of self
. The reaction was dramatic and there was no
such response among Pepsi drinkers. This is consistent with
the fact that Pepsi does win taste tests but Coke sells more
product.

It turns out that there are marketing firms that already
specialize in this type of work.

Bush's Proposals on Immigration and Manned Exploration of Mars

President Bush has recently offered up proposals on both immigration-law reform and on
manned exploration of Mars.

Let's expose this for what it really is. First off, my sources indicate that Halliburton already has a lock on the contracts to build oil pipelines back from both Mars and the moon!

And you can pretty much bet that Bush's proposal for an over haul of immigration laws is going to include verbiage that lets Martians work here for less than the minimum wage!

Jan 7, 2004

Levitra. As in levitate...

These days many commercials for pharmaceuticals don't really even say what they are for. I guess if they're for you then you just know it. I have seen this a few times now and still didn't get it. There is a picture of a 40ish guy and the voice over says "some times you need a little help getting back in the game" as this guy throws a football at a tire hanging on a rope. He misses.

The music picks up to a chipper beat and he throws the ball through the tire several... I mean multiple times. The woman in his life see this and apparently, it's good. She smiles. They embrace as he deftly flings the ball over his shoulder and it accurately penetrates the opening in the woodshed and lands right in...the box.

Since I'm not a sports fan I assumed this guy was a recognized quarterback who had a shoulder injury or something... maybe arthritis and this medicine helped his throwing arm. Until I came across this on the NPR site I didn't know this medicine is a new competitor to Viagra!

NPR : Slate's Ad Report Card: Levitra's Tire Swing