Levitra. As in levitate...

These days many commercials for pharmaceuticals don't really even say what they are for. I guess if they're for you then you just know it. I have seen this a few times now and still didn't get it. There is a picture of a 40ish guy and the voice over says "some times you need a little help getting back in the game" as this guy throws a football at a tire hanging on a rope. He misses.

The music picks up to a chipper beat and he throws the ball through the tire several... I mean multiple times. The woman in his life see this and apparently, it's good. She smiles. They embrace as he deftly flings the ball over his shoulder and it accurately penetrates the opening in the woodshed and lands right in...the box.

Since I'm not a sports fan I assumed this guy was a recognized quarterback who had a shoulder injury or something... maybe arthritis and this medicine helped his throwing arm. Until I came across this on the NPR site I didn't know this medicine is a new competitor to Viagra!

NPR : Slate's Ad Report Card: Levitra's Tire Swing